VISA Infinite

TASK: Increase transactions and grow brand preference vs. competitor cards
STRATEGY: Attach social cache to card ownership

PROBLEM: Infinite cardholders see their card as a tool to buy things, not experiences
TRUTH: Every credit card comes loaded with benefits, but they’re rarely communicated clearly
PROPOSITION: With Visa, experiences are infinite

RESULTS:
• +215% email registration
• +115% hotel bookings
• 370k searches for “The Infinite List”
• 2016 Marketing Awards, gold
• 2016 Applied Arts Awards, interactive