Keilhauer (B2B)

TASK: Reduce price sensitivity in a category flush with cheap design knock-offs (IKEA, Wayfair, etc.)
STRATEGY: Establish differentiation by attaching an emotional benefit to a product overwhelmingly bought for functional purpose

PROBLEM: Office design decision makers see furniture as a place to sit, not support for business productivity
TRUTH: Getting the best from employees starts with inspiration, not demands
PROPOSITION: Keilhauer unlocks ambition by supporting it