NATIVE WOMEN’S RESOUCE CENTER TORONTO

TASK: Grow dedicated government resources aimed at solving the Murdered and Missing Indigenous Women and Girls (MMIWG) issue
STRATEGY: Put pressure on elected officials by raising public support for the issue

PROBLEM: Media reporting has made the MMIWG issue look like isolated instances, not an ongoing epidemic.
TRUTH: Meaningful change can only occur when society addresses a problem head-on
PROPOSITION: NWRCT lets you see truth for your own eyes

RESULTS:
• 2023 Marketing Awards, gold (1x) and silver (1x)
• 2023 Sabre Awards, gold (Canadian campaign of the year)
• 2023 Strategy Awards, silver
• 2023 CPRS Awards, bronze
• 2023 Canadian Marketing Awards, bronze
• 2023 One Show, merit
• 2023 Communications Arts Awards (x3)
• 2024 Atomic Awards, silver (1x) and bronze (1x)
• 3MM impressions with $0 paid media
• Campaign coverage with every major Canadian media publisher