UNISYS - CLOUD SOLUTIONS (B2B)

TASK: Grow US sales in a category flush with near-identical product offerings and much larger competitor brands
STRATEGY: Establish differentiation by showing that it’s how Unisys works, not what they offer, that makes them the better choice

PROBLEM: Unisys is seen as a cloud executor, not a strategic consultant that can help with digital transformation
TRUTH: “Big Consulting” weaponizes complexity - their big transformations are rarely as transformative as promised
PROPOSITION: Unisys brings Cloud down to earth