Verisure

TASK: Grow European sales in a category flush with cheaper competitors and DIY security options
STRATEGY: Defy category conventions by demonstrating the products as emotional security vs physical

PROBLEM: Every home already comes with built-in security… a door lock
TRUTH: The more you see your home security, the more you start to believe you’re invincible
PROPOSITION: With Verisure, hindsight doesn’t have to be 20/20

RESULTS:
• Broke sales records in 4x European markets
• Campaign generated highest lead to GRP ratio in brand history
• Creative pickup in LATAM; first in agency’s working history with the brand
• 2018 Direct Marketing Awards, shortlist