Strategy Director

I'm reading about...

Posts tagged Frank Ocean
How Frank Ocean Triumphs Without Even Trying

"Surprise music drops are old news in pop music by now, but Frank made the technique feel like an extension of his persona—insouciant and bored, a rich kid handing you the keys to his Porsche because he never drives it. Taken together, the songs feel like fragments of a whole, perhaps an EP he left in water until it broke apart and spread. They are of a piece, thematically and musically, taking the muted, glimmering murmur of Blonde into newer, freer spaces, with the borders left unshaded, and entire arrangements hinted at with a few sounds. They might not be his most resonant songs, or the most anthemic. But they are the purest distillation yet of his gnomic and enormous talent, which remains allergic to big statements, manifesting itself only in sidelong glances and digressions."

Read More