“When K.O.D. dropped last Friday, on 4/20, it broke both Spotify and Apple Music streaming records for most streams in a day — 36.7 and 64.5 million, respectively — knocking out the previous record-holder, Taylor Swift’s “Look What You Made Me Do.” In the real world, too, it made a splash. Cole couldn’t find a copy anywhere. “They sold out,” Cole says, having come up empty at his local Target in Raleigh, North Carolina. “This is the first time I couldn’t cop like 40 physical copies of my own shit.””
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