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Planning for marketing planning: 14 steps to an effective presentation

“There is no consistency out there in the world of marketing to delineate between brand plans and marketing plans. Many younger marketers assume there are fixed rules, to which they are currently not a party, that nut all of this out in gratuitous detail. Trust me, no such guidelines exist. The practical reality of planning is that marketing plans and brand plans usually mean the same thing. The title you use comes down to the brand architecture of your company and not some hard-and-fast procedural rulebook.”

Business, Professional SuccessHenry GoodmanMarch 24, 2021Work, Marketing

The biggest benefit of returning to the office is internal competition

“Right now, in corporations around the globe, working-group committees are focusing in hard on one of those ‘positive unintended consequences’. The problem these squads have been tasked with solving is how and in what order to get people back to the office. That has forced them to confront a tricky question: once the pandemic is over, what makes working at the office superior to working from home?”

Business, Economy, Professional SuccessHenry GoodmanMarch 22, 2021Work

Reinventing Your Career in the Time of Coronavirus

“Unexpected events or shocks disrupt our habitual routines, jolt us out of our comfort zones, and lead us to ask big questions about what matters and what is worth doing. It’s no wonder, then, that during the current pandemic, many people are rethinking their careers.”

Professional SuccessHenry GoodmanOctober 22, 2020Work, Life

To Find Meaning in Your Work, Change How You Think About It

“Purpose isn’t magic — it’s something we must consciously pursue and create. With the right approach, almost any job can be meaningful.”

Professional SuccessHenry GoodmanOctober 21, 2020Work

Your success isn’t down to free will – luck determines everything

“On and on it goes: whatever your station in life, you got there by following some course of action. But even if that course of action were wholly your doing, you still had to be the kind of person able to pursue it; and even if you became that kind of person by the sweat of your brow, you still must have already been the kind of person who could raise that sweat…”

Professional SuccessHenry GoodmanApril 30, 2018Work, Luck