Strategy Director

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How Facebook and Other Sites Manipulate Your Privacy Choices

“Researchers call these design and wording decisions “dark patterns,” a term applied to UX that tries to manipulate your choices. When Instagram repeatedly nags you to “please turn on notifications,” and doesn’t present an option to decline? That’s a dark pattern. When LinkedIn shows you part of an InMail message in your email, but forces you to visit the platform to read more? Also a dark pattern. When Facebook redirects you to “log out” when you try to deactivate or delete your account? That’s a dark pattern too.”

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