Strategy Director

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Understatement Is the New Luxury

“That may be one of the reasons a number of projects are now backing away from spare-no-expense opulence and instead offering a more understated take on luxury. A handful of recently introduced buildings have handsome interiors with visually calm wood, stone, brick and tile that don’t cry out for attention. New model units are now furnished to appear more attainable than wildly aspirational. And some existing buildings are playing up the practical livability of their remaining units.”

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