Strategy Director

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The Era of Fake Video Begins

"The internet has always contained the seeds of postmodern hell. Mass manipulation, from clickbait to Russian bots to the addictive trickery that governs Facebook’s News Feed, is the currency of the medium. It has always been a place where identity is terrifyingly slippery, where anonymity breeds coarseness and confusion, where crooks can filch the very contours of selfhood. In this respect, the rise of deepfakes is the culmination of the internet’s history to date—and probably only a low-grade version of what’s to come."

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