Strategy Director

I'm reading about...

How the Playlist Finally Usurped the Album

"If Cardi B was the breakout success story of 2017, the fact that her rise happened completely independent of an album promotional cycle says a lot about how fast the music industry is changing. As Chery said, “Bodak Yellow” felt like a moment, and music fans are increasingly choosing to organize their listening around ear-catching moments, in playlists, rather than sifting through hourlong albums to excavate their preferred tracks. The shift may ultimately prove to be what saves the music industry, which is finally enjoying rapid growth after more than a decade in the doldrums. But a revitalized music world powered by playlists might look different from the one that we’re used to. “People don’t treat the album as being the dominant idea of how groups of songs are organized,” says Oliver Wang, a music writer and host of Heat Rocks, a podcast about influential albums. “The playlist has become more dominant, and is now competing for attention.”

READ THE FULL STORY